If you are wondering if Facebook advertisements work the answer is that they do work. It is true that the ads do not get as many clicks as those on Google but that does not mean they do not work.Google ads get more clicks probably because people on the site are in a search mode and the advertisements coincide with the search. They are already in more of a mood to buy. Facebook is not the same kind of site. It is a social networking site.So, can you say that Facebook advertisements do not work? No, you cannot say that. It only means that it will take more people to see the advertisement to get the same number of clicks as Google. But deciding if something works should be based on profit and not the number of clicks.There are many people who call themselves marketers who would say that Facebook is not effective. They usually are basing their review of an advertising campaign on the number of clicks. That does not matter if you are being charge per click. It is the revenue that matters the most.A seller of products knows if an advertisement campaign is working in one simple test. They look to the profit that is being made. A review of sales data will make this obvious.For example if you make $200 in profit for an advertising investment of $100, it is clear that the campaign was worth it. This is how you must analyze the effectiveness of the time and cost of producing the advertising.Sellers are always trying to improve the effectiveness of their advertising. Analyzing the results of your Facebook advertisements will help. Look at results side by side of more than one ad that you are running and decide which had the best profit margin per click.You need a good number of advertisements running at the same time to get this proper analysis.
If you have an Internet business it is more likely that you will invest in advertising on the net to ensure that you will attain the success for your business. Facebook advertising is a good way to attain this business success, considering its capabilities to cover a wide reach, with its hundreds of millions of active users.So if you advertise in Facebook, not only will it cost less but also have more tendencies to send people directly to your landing page or fan page than sending them directly to your website. And through this way it will be more likely to retain your audience and gain their trust later, which can probably result to sales in the future.But first you have to understand the difference between advertising in Facebook with its cost per click (CPC) scheme and cost per thousand impression (CPM) compared to those ads with the other networks. Therefore, Facebook advertisements operate on a platform that is based upon various demographics of users of which you are planning to target, like if you opt to target specific age levels, educational levels, genders, or other user’s specifics.As previously mentioned, advertising in this social site is so cheap compared to the other ad programs in other networks and you will notice this if you try it the first time. And therefore considering its unique way of targeting users, you will not experience it with any thing else online.However by advertising in Facebook you first toy with cost per click as definitely it is much cheaper than cost per thousand impressions. You will notice that this is also true with ad programs with the other networks.By starting off with opting for pay per click, Facebook will give you a suggested bid range with a certain amount. Do not bid on the lowest amount on the suggested bid range and run your ads.You will notice that your Facebook ads will have tendencies to get approved provided you follow its guidelines thoroughly. But once your ads are already running do not stop there, but continue monitoring your click throughs and if you become aware that you are not getting enough then it is necessary that you bid more.If you want your ads to maintain the lesser cost do not wait for Facebook to increase your suggested bid range which can happen if you are not getting a considerable conversion and Facebook will stop running your ads. Once this happens your suggested bid range will increase so before this happens you have to increase you bid slightly higher than your first and run your ads again.
Here are a few strategies that you can save money using Facebook advertising:1. Use the cost per impression setting vs. the cost per click settingYou should pay less in advertising costs when using the cost per impression setting so long as you are getting a very good click through rate.2. Direct your clicks to your Facebook pageIf you direct your clicks to your Facebook page rather than to your external website, your cost per click will likely be less costly. The one thing that you still have to do is to make sure your Facebook page is set up just like your website in that you can have visitors sign up to your list and you are also set up to send them through your sales funnel.3. Only keep your ads active for a day or twoWhen you first begin your Facebook advertising, you receive the majority of your clicks on the very first or second day. Your target audience gets used to seeing your ads over the next few days and they don’t click on them as much. What you should do will be to change up your ads every other day with new headlines and new images. Doing this, you certainly will maintain the interest of your audience. Produce an ample amount of these variations for about 1 month or so and then begin again with the first ad and keep rotating the rest through in a cycle. You would be creating a series of ads instead of only one ad. Sort of like split-testing. In this way, your ads don’t get stale and your audience will stay interested in what you are advertising.Keep track of which ads are performing the best and once you have cycled through your series, keep the ones that did the best and run them again. Keep adding to the series with different headlines, different photos and different ad text. You want to keep your cost per click down under $.30 per click.4. Can you be sure if you are making or losing money?To ascertain just how much money you are making or losing using Facebook advertising, you have to track everything. It is important for you to track the cost per click, the click through rate, and what percentage of those clicks are subscribing to your fan page or turning into leads by coming to your website. You also have to have an efficient sales funnel set up when capturing your leads. You could really have the ideal click through rate and you could be generating leads, however if no one is buying anything, you are losing money.Adverting on Facebook can be a great deal more rewarding than Google AdWords. The type of advertising that you do on Facebook, which is pretty much a soft-sell approach, is effective on Facebook. This type of strategy cannot work effectively on Google AdWords. And, the cost per click could well be considerably more on Google AdWords than on Facebook.These are only a few strategies that you can save money when advertising on Facebook versus advertising with Google AdWords. Just remember, while using these strategies, track everything that you are able to so you can determine just how much money you are making using Facebook advertising.