Here are a few strategies that you can save money using Facebook advertising:1. Use the cost per impression setting vs. the cost per click settingYou should pay less in advertising costs when using the cost per impression setting so long as you are getting a very good click through rate.2. Direct your clicks to your Facebook pageIf you direct your clicks to your Facebook page rather than to your external website, your cost per click will likely be less costly. The one thing that you still have to do is to make sure your Facebook page is set up just like your website in that you can have visitors sign up to your list and you are also set up to send them through your sales funnel.3. Only keep your ads active for a day or twoWhen you first begin your Facebook advertising, you receive the majority of your clicks on the very first or second day. Your target audience gets used to seeing your ads over the next few days and they don’t click on them as much. What you should do will be to change up your ads every other day with new headlines and new images. Doing this, you certainly will maintain the interest of your audience. Produce an ample amount of these variations for about 1 month or so and then begin again with the first ad and keep rotating the rest through in a cycle. You would be creating a series of ads instead of only one ad. Sort of like split-testing. In this way, your ads don’t get stale and your audience will stay interested in what you are advertising.Keep track of which ads are performing the best and once you have cycled through your series, keep the ones that did the best and run them again. Keep adding to the series with different headlines, different photos and different ad text. You want to keep your cost per click down under $.30 per click.4. Can you be sure if you are making or losing money?To ascertain just how much money you are making or losing using Facebook advertising, you have to track everything. It is important for you to track the cost per click, the click through rate, and what percentage of those clicks are subscribing to your fan page or turning into leads by coming to your website. You also have to have an efficient sales funnel set up when capturing your leads. You could really have the ideal click through rate and you could be generating leads, however if no one is buying anything, you are losing money.Adverting on Facebook can be a great deal more rewarding than Google AdWords. The type of advertising that you do on Facebook, which is pretty much a soft-sell approach, is effective on Facebook. This type of strategy cannot work effectively on Google AdWords. And, the cost per click could well be considerably more on Google AdWords than on Facebook.These are only a few strategies that you can save money when advertising on Facebook versus advertising with Google AdWords. Just remember, while using these strategies, track everything that you are able to so you can determine just how much money you are making using Facebook advertising.